SVOD market shares in Q4 2024
In the final quarter of 2024, Prime Video led provider growth, taking 22% of the overall market. Netflix, its largest competitor, trailed Prime by only 1%. Hulu, Disney+, and Max make up 36% of the streaming market while Paramount+ and AppleTV+ both stayed below 10%.
Market share development in 2024
In Q4 2024, Prime Video and Netflix continued to lead the U.S. streaming market, each holding over 20% of the overall market, with Netflix slightly narrowing the gap between them. Hulu saw steady growth, challenging Max for third place, while Disney+ struggled to gain traction. Smaller platforms in the “Other” category experienced a noticeable rise, reflecting growing interest in alternative services.
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