On the American nightmare of ‘Hello Tomorrow!’

See the 1950s not as they happened, but as they wish they had

Welcome to postwar America, a land of ambition, opportunity, and pie-in-the-sky dreams. Everything is possible if you can affo— erm, imagine it. Why put off until later what you can purchase today? Fortune favors the brave, and today’s name for fortune is the free market. At the push of a button, happiness can be yours in affordable installments; all you need to do is believe hard enough. So, what more could you desire in this cornucopia of pastel and chrome? Sign on the dotted line, and you can boast your very own piece of the Moon.

The new Apple TV+ series Hello Tomorrow! is a funhouse mirror version of the mid-century prosperity boom that cemented American world dominance. All the miracles that technology was supposed to bring to our daily lives are made real here: robot waiters, self-heating popcorn, personal jetpacks, smell-o-vision, hovercars, self-adjusting neckties, lunar telephones. The lifestyle of domestic leisure that the Space Age failed to deliver is presented in full, oversaturated color, with a populuxe glee that would make George Jetson nod with pride…

Read on at: On the American nightmare of ‘Hello Tomorrow!’

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