Deliberate misdirection is a writer’s tool that also deserves a place in the marketer’s toolkit. Here’s how writers can colonize the search page, where the reading experience ought to start.
The relationship between speculative fiction and mainstream literary fiction is complicated by decades of group identity dynamics, mutual ignorance, and overbroad critical generalizations about both genres. However, if we try to put our long-held attitudes […]
Chris Gerwel is a science fiction, fantasy, and horror writer. Raised in New Jersey, he spent ten years in Central & Eastern Europe in the market research industry, and today when he isn’t reading or writing speculative fiction, he works in the software industry. He lives in northern NJ, with a beautiful wife and a rambunctious puppy, and also writes the weekly blog The King of Elfland’s 2nd Cousin.