From JustWatch –
SVOD market shares in Q1 2024
Global streaming giant: Prime Video took the lead in the US streaming market with shares more than the combined size of Disney-owned companies: Hulu and Disney+. Meanwhile, Netflix maintains its stronghold with more than 2x the shares than that of Apple TV+.
Market share development in 2024
Leading streaming growth into 2024 are Apple TV+, Netflix, and Paramount+, each adding +1% to their shares. On the other hand, Hulu, Disney+, and Max struggled to keep up, individually suffering through a -1% decline since January.