Our friends at JustWatch, the Streaming Guide for film and television, have passed along their analysis for the 4th quarter of 2023:
SVOD market shares in Q4 2023
In the final quarter of the year, Disney’s streaming services, Disney+ and Hulu, combined gathered more shares than current market leader Prime Video. Meanwhile, Netflix is approaching Prime Video with just a 1% difference between the two players.
Market share development in 2023
Over the year, the streaming battle in the US displayed interesting changes with Paramount+ leading with the highest increase since January, adding a total of +2%. Global streamer: Apple TV+ also displays strong improvement with a +1% increase.
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