pricing

Now Let Me Ask You This…

Keith West’s massive market study has revealed that 100% of respondents say that “price” is their over-riding consideration when purchasing books. So when it comes to price – how do you allocate your resources? One ‘expensive’ book or multiple ‘less expensive’ ones?

Race to the Bottom – A follow up

Recently I wrote a post The Race to the Bottom, where I talked about the disturbing trend of low priced ebooks. After the post went live I had an excellent discussion on line with a number of people. That conversation made me think about the various factors in today’s landscape so it begged for a follow-up piece.

A Publisher’s Perspective on Profits: ebooks vs print

In early June 2013, Harper Collins held an investor’s day where it presented financial data through the company’s third quarter. The CEO, Brian Murray presented more than 100 slides but the most interesting one was the following:   Why is this slide so interesting?  Well if you are an author you’ll immediately see the disparity between […]